Holidaymakers are increasingly booking their trips to Spain on the internet, new research has found.

According to Google Spain’s travel division, 31 per cent of all holidays in the country during the year to date have been booked online.

Javier Gonzalez-Soria, head of the organisation, said this figure is expected to increase over the next few years as more people embrace the internet as a means of purchasing goods and services.

He said the growth of the web has “radically changed” the behaviour of travel consumers in the last decade.

This was largely attributed to the fact that leading tourist destinations such as Spain have taken full advantage of the opportunities this medium has to offer.

For example, the country was praised for using online advertising and making itself visible on search engines.

This comes after online travel agency Freedom Direct revealed that the strong euro has not impacted on the number of bookings for Spain.

Tags: Leisure, Spain, tourist