Delta Air Lines has begun flying on a new route linking Malaga with New York’s John F Kennedy International Airport.

The first non-stop flight of the four times a week service touched down at Malaga last week, where passengers were greeted by a high-profile reception committee.

Among the dignitaries welcoming travellers were regional tourism councillor Luciano Alonso, US consul Roberta Aaron and Delta’s vice-chairman Frank Jahagin.

Authorities in Andalusia have spent more than €3 million (£2.4 billion) on promoting the service, in the hope of attracting more US visitors to the region.

Local media reports stated that 70 per cent of seats have already been booked for the first month of the service, prompting Delta to indicate that daily flights are a possibility.

Delta recently announced plans to upgrade the in-flight entertainment facilities on its aircraft. Among the choices it hopes to make available to passengers on an on-demand basis are video games, hundreds of films, music and HBO television shows.

Tags: airports, flights, Malaga, Spain, tourism