Tourists from the UK are increasingly allowing their culinary tastes determine their choice of holiday destination, new research has revealed.

According to travel website Expedia.co.uk, about one in ten British leisure travellers plan their trip around areas which are famous for certain delicacies.

This could help to explain the continuing popularity of Spain among British tourists, as it is famous across the world for dishes such as paella, tapas and gazpacho soup.

Commenting on the findings, Alison Couper of Expedia.co.uk said they show that many stereotypes about holidaymakers from the UK are not true.

She remarked: “Brits are becoming more dedicated to immersing themselves in the home-grown local cuisine.”

Ms Couper added that the research underlines the fact that UK citizens are becoming more and more adventurous with their culinary choices while overseas.

Spain’s popularity among tourists from the UK was recently highlighted by the Association of British Travel Agents, which described it as their “outright favourite”.

Tags: Leisure, Spain, tourism